What is Copywriting?

Copywriting is the text you write throughout your website.

This can include things like product descriptions, about us pages and more.

Your website needs to have engaging writing that doesn’t just feature within your blog.

How does it work?

Your copywriting should include the keywords you want to rank for (especially in your headings) and be unique, original content that you haven’t nicked from anywhere else.

Keep in mind your target audience when you’re writing, making sure you’re creating content that they will be engaged with.